ABOUT LIFETIME HOTEL GROUP
Hotel Brokerage • Investment • Management • Property ImprovementLifetime Hotel Group is a Southern California hospitality real estate company focused on the acquisition, disposition, management, and improvement of hotel properties.
Based in Orange County, our team works with hotel owners, investors, and operators throughout Southern California. Our experience extends beyond traditional hotel brokerage—we understand hotels from an ownership and operational perspective.
Our team is actively involved in the management of hotel properties affiliated with leading hospitality brands, including Marriott, Hilton, and IHG, giving us firsthand insight into hotel operations, brand standards, capital improvements, and the factors that ultimately drive hotel value.
Southern California Hotel Brokerage
& Investment Sales
More Than a Hotel Brokerage
We believe the best hotel advisors understand what happens before, during, and after the transaction.
Our experience spans the hotel investment lifecycle—from identifying an acquisition and evaluating its potential to improving operations, completing renovations and Property Improvement Plans (PIPs), repositioning an asset, and ultimately executing a sale.
That hands-on perspective allows us to evaluate opportunities not simply as brokers, but through the eyes of an owner and operator.
Hotel Acquisitions & Investment Sales
We help investors identify and acquire hotel opportunities throughout Southern California, including both publicly marketed and select confidential opportunities. For hotel owners considering a sale, we provide confidential valuation, strategic positioning, targeted marketing, buyer outreach, negotiation, and transaction management through closing.
Hotel Management & Operations
Our hospitality experience includes the management and oversight of hotel operations, allowing us to better understand revenue, expenses, staffing, brand requirements, guest experience, and operational opportunities. We currently manage hotel properties affiliated with major hospitality brands including Marriott, Hilton, and IHG.
Renovation & PIP Execution
A Property Improvement Plan can have a significant impact on the capital requirements and future value of a hotel investment. Our team has experience working through hotel renovations and Property Improvement Plans (PIPs), helping ownership evaluate improvements, renovation costs, brand requirements, and potential repositioning opportunities. This experience is particularly valuable when evaluating an acquisition that requires substantial capital improvements.
Our Approach
Because our team participates in multiple stages of the hotel investment cycle, we can help clients look beyond the purchase price and understand the bigger picture: operations, renovation requirements, capital investment, financing, repositioning potential, and exit strategy.
01
Acquire
02
Operate
04
Sell
03
Improve
Southern California Hotel Brokerage FAQ
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Lifetime Hotel Group is a Southern California hospitality real estate company specializing in hotel acquisitions, dispositions, investment sales, hotel management, renovations, and Property Improvement Plans (PIPs). Our experience as brokers, investors, and operators gives us a hands-on perspective throughout the hotel investment lifecycle.
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Lifetime Hotel Group is based in Orange County, California, and serves hotel owners and investors throughout Southern California, including Orange County, Palm Springs, Palm Desert, Desert Hot Springs, Indio, the Coachella Valley, Inland Empire, and surrounding markets.
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Yes. We help hotel owners evaluate their property, determine potential market value, develop a sales strategy, market the hotel to qualified investors, negotiate offers, and manage the transaction through closing.
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Hotel value is influenced by factors including revenue, NOI, profitability, location, room count, condition, brand affiliation, PIP requirements, market performance, financing conditions, and comparable hotel sales. Lifetime Hotel Group can provide owners with a confidential hotel valuation and market assessment.
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Yes. We work with hotel investors, operators, developers, and qualified buyers seeking hotel acquisitions throughout Southern California, including publicly marketed properties and select confidential opportunities.
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Yes. Our hospitality experience extends beyond brokerage into hotel management and operational oversight, giving our team firsthand insight into revenue, expenses, staffing, guest experience, brand requirements, and hotel performance. Our team has experience managing and working with hotel properties affiliated with major hospitality brands including Marriott, Hilton, and IHG, providing firsthand exposure to branded hotel operations, property standards, renovations, and PIP requirements.
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Yes. Lifetime Hotel Group looks at hotel performance from both an operational and investment perspective. Our experience includes hotel management, renovations, Property Improvement Plans (PIPs), and properties affiliated with major hospitality brands. We help owners evaluate operational opportunities, capital improvements, repositioning strategies, and other factors that may improve a hotel’s performance and long-term value.
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A Property Improvement Plan (PIP) outlines renovations and improvements typically required by a hotel brand to bring or maintain a property in accordance with current brand standards. Improvements may include guestrooms, bathrooms, lobbies, common areas, exteriors, furniture, fixtures, equipment, and technology.
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Yes. Our team has experience with hotel renovations and PIP execution, helping ownership evaluate improvement requirements, renovation costs, brand standards, capital needs, and potential repositioning opportunities.
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A PIP can materially affect a hotel's capital requirements, acquisition economics, operations, and potential value. Buyers and sellers should understand anticipated renovation costs, timing, brand requirements, operational disruption, and how improvements may affect future performance.
Our Team
Tommy Kim
Phone (714)728-6564
Email tommy@lifetimehotelgroup.comHotel Broker
Steve Koo
Phone (951)200-9359
Email steve@lifetimehotelgroup.comHotel Broker
Michael Cherry
Phone (562)842-6553
Email michael@lifetimehotelgroup.comHotel Broker
Miguel Martinez
Phone (714)396-0262
Email miguel@lifetimehotelgroup.com
Hotel Broker